Experiential Design - Project 1: Trending Experience

07 Sept 2023 - 26 Nov 2023 (Week 2 - Week 9)

Vincent Lee // 0359386

Experiential Design // Bachelor of Design (Hons) in Creative Media // Taylor's University

Project 1: Trending Experience

LINKS

Tutorial

- Week 4_Unity Tutorial 1: Target, Animations, Buttons

- Week 6_Unity Tutorial 2: Projects Settings
- Week 7_Unity Tutorial 3: UI Button
- Week 9_Unity Tutorial 4: Ground Plane

Practical

- Week 3_User Journey Map (Group Activity)

Feedback

Reflection

Instructions

MIB

Lectures

Week 1

*public holiday.*

Week 2 - Module Briefing

Mr. Razif presented senior students' final projects to provide us with ideas for the upcoming task. He offered design direction, focusing on aspects like navigation and education. Subsequently, we were tasked with proposing three ideas for Task 2: Experience Design Proposal.

Week 3 - The Modern Design

Due to various disciplines emerge in the design field, the periodic table of modern design technology help to provide clarity and context. Within this table, two dimensions help practitioners:

a) The breadth of the discipline, from broad to narrow.
b) The discipline's focus, either on products and services or users.

The Periodic Table of Modern Design Technology Disciplines

These dimensions are continuous, showing the interconnectedness of all disciplines, even if they appear on the table's outer edges. They serve unique roles in creating a great experience. We also incorporate approaches like design thinking, lean methodology, and agile practices.

User Journey Map

Journey mapping is a significant procedure. It reflect the authentic user experience as they engage with the product. Every thorough detail in our research is important, and each decision made along the user's journey holds influence over our business's value. As UX designers, we are particularly attuned to the "red zone" where pain points arise. It's crucial to understand these pain points and identify the subsequent steps users take.

Week 4 - Extended Reality (XR)

Exploring Extended Reality

Virtual Reality (VR)
- 3D environment, fully immersed in simulated realities

- headsets, haptic touch and environmental feedback.

- capable of generating realistic images and sounds

Mixed Reality (MR)
- intersection of VR and AR.

- physical and digital elements interact in real time.

Augmented Reality (AR)
- overlays images onto the real world.

- combine real + virtual objects

-enhanced physical world

Devices for XD
- Mobile phone - extend information (obtain more information)
- VR - extend experience (you can experience things that would not happen in the real world)
- AR - extend visuals (improve the visuals)

Types of AR Experiences
- Mobile (*mind that users mostly use one hand to interact with the virtual objects / use hand gestures)
- Projection - 3D projection mapping
- Head Mounted Display (HMD)

Differences of User Experience and User Experience Design

UX vs. XD

Marker Based vs. Markerless AR

Marker Based vs. Markerless Augmented Reality

Week 5

*public holiday.* We are require to prepare our Project 2: Project Proposal and submit once completed.

Week 6

Tutorial on Project Settings. After all, this class has taught us how to customize the settings after exporting the AR design and how it will appear once activated on tablets and phones.

Week 7

Tutorial on UI elements - Menu Button and Animation effect.

Week 8

Independent Learning Week. Self-exploration and project prototype.

Week 11 - Week 14

Consultation and submission of projects.

Tutorial

For this section, we have learned a few technical lessons/ tutorials on how to create the augmented reality experiences. Consequently, these exercises will allow us to now how to build those experiences and to gauge ourselves on whether our idea needs those type of experience.

*I referred to previous class recordings for all tutorials, as I was unable to keep up with the pace of physical classes.

Week 4 - Unity Tutorial 1: Image Target, Animation, UI

Figure 1.3 - Progression, Week 4 (22 Sept 2023)

Figure 1.4 - 16. Recording to Animate, Week 4 (22 Sept 2023)

Figure 1.5 - 24. Testing Button_SetActive_Disappear, Week 4 (22 Sept 2023)

Figure 1.6 - 25. Testing Button_Animation_Play_Cube, Week 4 (22 Sept 2023)

Week 6 - Unity Tutorial 2: Build Settings

Figure 1.7 - Progression, Week 6 (05 Oct 2023)

Week 7 - Unity Tutorial 3: UI_Button, C#Script

Figure 1.8 - Progression, Week 7 (12 Oct 2023)

Figure 1.9 - 14. Testing (jump 2 screens), Week 7 (12 Oct 2023)

Week 9 - Unity Tutorial 4: Ground Plane

Figure 1.10 - Progression, Week 9 (26 Oct 2023)

Figure 1.11 - 34. 360 view of the environment, Week 9 (26 Oct 2023)

Figure 1.12 - 42. Testing, Week 9 (26 Oct 2023)

Practical

Week 3 - User Journey Map (Group Activity)

For this task, we will describe our real-life experiences at a specific location. Subsequently, we will list the positive aspects (gain points), the negative aspects (pain points), and propose potential solutions. This task aims to enable us to address the issues identified in the gain points by integrating AR (Augmented Reality) technology, thereby mitigating these challenges and enhancing the overall user experience during future visits.

Location: Sunway Lagoon

Figure 1.1 - User Journey Map, Week 3 (14 Sept 2023)

Figure 1.2 - User Journey Map - PDF, Week 3 (14 Sept 2023)

https://miro.com/app/board/uXjVMlO5muk=/?share_link_id=677283880528

Feedback

Week 3 - User Journey Map

General Feedback
- to ensure that we integrate colour coding to our design for a better user experience.

Specific Feedback
- Utilising both the number of people in the queue and colour coding (red, yellow, and green) to indicate the traffic at each station and food stall.
- Make sure the SOS button (Safety) is properly planned

Reflection

Week 3 - User Mapping

While the overall feedback for this idea was positive during the presentation, there were some drawbacks to consider. This application relies on users having access to a mobile phone. Therefore, as a prerequisite for using this idea, kids and children, are encouraged to have their own mobile phones, which might pose more of a challenge for them. Additionally, we didn't account for the fact that some people may not prefer to bring their phones along when visiting a theme park, especially a water theme park. Finally, the entire system necessitates a high-speed Wi-Fi connection and robust routers capable of withstanding heavy usage.

Notes Citation:

Torres, S. (2017, June 7). Must Know Disciplines In The Modern Design Tech Universe. Medium.

Retrieved September 18, 2023, from

https://medium.com/@sherwin.torres/must-know-disciplines-in-the-modern-design-tech-universe-b1cec6719055

Schicker, E. (2019, October 9). Journey-mapping pain points & success moments in UX research.

Prototypr. Retrieved September 25, 2023, from

https://blog.prototypr.io/journey-mapping-pain-points-success-moments-ac2d6cbcafae

What Is Extended Reality - XR Explained. (2022, April 29). Sensorium Galaxy.
Retrieved September 25, 2023, from https://sensoriumarc.com/articles/what-is-extended-reality

Quick Links

Project 2: Project Proposal

Project 3: Project Prototype

Final Project: Complete Experience