Vincent Lee | 0359386

29 Nov 2024 - 03 Jan 2025 (Week 10 - Week 14) Vincent Lee // 0359386 Art Direction // Bachelor of Design (Hons) in Creative Media // Taylor's University Project 3 & Final Project: Complete Art Guide Instructions <iframe src="https://drive.google.com/file/d/106tqFwv6--NQIDQFX_DvJGnbIllONka6/preview" width="640" height="480" allow="autoplay"></iframe> Project 3 & Final Project: Complete Art Guide The Complete Art Guide should present the project's proposed look and feel, tailored to the target audience and market needs. It should include the concept overview, pre-visualized mockups, theme, color palettes, design language, typefaces, art style, composition, scale, and other key elements. This guide serves as a one-sheet reference for the production team. Project 3 Week 11  (06 Dec 2024)  - D igitisation of UI Assets ...

08 Nov 2024 - 29 Nov 2024 (Week 7 - Week 10) Vincent Lee // 0359386 Art Direction // Bachelor of Design (Hons) in Creative Media // Taylor's University Project 2: Project Management Instructions <iframe src="https://drive.google.com/file/d/106tqFwv6--NQIDQFX_DvJGnbIllONka6/preview" width="640" height="480" allow="autoplay"></iframe> Project 2: Project Management Groups were required to present team roles, task breakdowns, priorities, and milestone progression using a Gantt chart. They also needed to explain sprint retrospectives and provide clear problem-solving strategies. Requirements Clarity in next steps Timeline Roles of team members Art Direction strategy Figure 1.1 - Roles and Task Allocation, Week 8 (15 Nov 2024) I focused on redesigning the layout, such as improving the placement of characters and data, and used generative AI to assist in enhancin...

27 Sept 2024 - 08 Nov 2024 (Week 1 - Week 7) Vincent Lee // 0359386 Art Direction // Bachelor of Design (Hons) in Creative Media // Taylor's University Project 1: Project Proposal Instructions <iframe src="https://drive.google.com/file/d/106tqFwv6--NQIDQFX_DvJGnbIllONka6/preview" width="640" height="480" allow="autoplay"></iframe> Project 1: Game Proposal Students are to work as groups in presenting an intended project based on the chosen creative area. Students were to state how art direction strategy is to be initiated by analysing a client brief and target audience. Proposal should consist of: Data analysis Big Idea Problem statement Solution Week 1 - Game Ideation Figure 1.1 - Game Ideation (individual), Week 1 (26 Sept 2024) Figure 1.2 - Compilation of Game Ideation (Group), Week 1 (26 Sept 2024...

27 Sept 2024 - 18 Oct 2024 (Week 2 - Week 4) Vincent Lee // 0359386 Art Direction // Bachelor of Design (Hons) in Creative Media // Taylor's University Exercises Instructions <iframe src="https://drive.google.com/file/d/106tqFwv6--NQIDQFX_DvJGnbIllONka6/preview" width="640" height="480" allow="autoplay"></iframe> Exercises Students were to conduct research and insight of Art Direction and leadership within a broad range of creative area. Data analysis, examples and explanation should reflect the importance of art direction and why it should not be unstated in a project.  Good and bad art direction Case study analysis   For this exercise, I conducted a total of three game observational studies. i) Fun Run 4 Figure 1.1 - Game 1: Fun Run 4 ii) Minion Rush Figure 1.2 - Game 2: Minion Rush iii) Subway Surf ...