Art Direction - Exercises

- September 27, 2024

27 Sept 2024 - 18 Oct 2024 (Week 2 - Week 4)

Vincent Lee // 0359386

Art Direction // Bachelor of Design (Hons) in Creative Media // Taylor's University

Exercises

Instructions

Exercises

Students were to conduct research and insight of Art Direction and leadership within a broad range of creative area. Data analysis, examples and explanation should reflect the importance of art direction and why it should not be unstated in a project.

Good and bad art direction
Case study analysis

For this exercise, I conducted a total of three game observational studies.

i) Fun Run 4

Figure 1.1 - Game 1: Fun Run 4

ii) Minion Rush

Figure 1.2 - Game 2: Minion Rush

iii) Subway Surf

Figure 1.3 - Game 3: Subway Surf

Observational Studies Submission

Figure 1.4 - Compilation of Observational Studies, Week 2 & 3 (04 - 11 Oct 2024)

Figure 1-5 - Gaming Experience and Observations

Reflection

Week 3

For this exercise, I chose games with similar gameplay styles, particularly focusing on running and endless running mechanics. I played these games multiple times, paying close attention to the finer details in their design and functionality. Throughout the process, I questioned my initial impressions and tried to view the games from different perspectives, analyzing how different elements contribute to the overall experience. I also referred back to one of my previous favourite games, Dragon City, as I believe it pioneered certain aspects of UI/UX design that continue to influence modern games. This comparison helped me gain a deeper understanding of how user interfaces and experiences can shape player engagement.

Quick Links

Project 1: Project Proposal

Project 2: Project Management

Final Project: Complete Art Guide