UX Design - Task 1: UX Audit

21 Apr 2025 - 16 May 2025 (Week 1 - Week 4)

Vincent Lee // 0359386

UX Design // Bachelor of Design (Hons) in Creative Media // Taylor's University

Task 1: UX Audit

INDEX

Task 1(a): UX Audit

Task 1(b): User Research (Interview)

Instructions

MIB

Task 1(a) Criteria

Task 1(b) Criteria

Task 1(a): UX Audit

We'll prepare content based on the given topic and evaluate the overall website or mobile application by analysing its UI/UX elements, then perform a UX audit accordingly.

- Comprehensive Libedex Website Analysis [Link]

- Task 1(a): UX Audit Submission [Link]

Figure 1.1 - Task 1: UX Audit, Week 3 (05 May 2025)

Task 1(b): User Research (Interview)

We must conduct at least 2 user interviews to gather primary data based on our chosen topic. This research will help define target users and develop user personas.

Drafting Interview Questions

Figure 1.3 - Constructing of Interview Questions, Week 2 (28 Apr 2025)

By completing the User Research Document, we were able to align our understanding of the project's purpose and goals, which helped us stay focused and collect more relevant data effectively.

Figure 1.4 - Consolidating User Research Document, Week 3 (05 May 2025)

The interview questions, along with the User Research Document, were shared with Dr. Wong to review the overall structure and ensure our approach aligned with the project objectives.

Figure 1.5 - Feedback_Draft Interview Questions [Link], Week 3 (08 May 2025)

Interviews and Transcripts

The interview questions were refined then finalised after Dr. Wong’s feedback, and we quickly proceeded to carry out the interview process.

Figure 1.6 - Finalised Interview Questions, Week 3 (08 May 2025)

Data was collected through in-depth interviews with three university students, all of whom primarily commute by driving to Taylor's University.

- Interviews Audio and Transcript Folder [Link]

Figure 1.7 - Interviews Transcript, Week 4 (13 May 2025)

Affinity Map and User Research Synthesis Finding

Figure 1.8, the data were then clustered into groups based on similarities and relevance.

Figure 1.8 - [Individual] Affinity Map_User Interview Data, Week 4 (13 May 2025)

Figure 1.9 presents the grouped user interview data, clustered under specific titles for further extraction, analysis, and comparison.

Figure 1.9 - [Group] Affinity Map_User Interview Data, Week 4 (14 May 2025)

Figure 1.10 presents a summary of the data, divided into four categories: user demographics, preferred transport methods, commuting frustrations, and improvement suggestions. Each category highlights key insights gathered from the interviews to support further analysis and solution development.

Figure 1.10 - User Research Synthesis Finding, Week 4 (14 May 2025)

Task 1 Submission

Figure 1.11 - FigJam Workspace, Week 4 (14 May 2025)

Figure 1.12 - User Research Document, Week 4 (14 May 2025)

Figure 1.13 - Group Progressive Presentation Slides, Week 4 (14 May 2025)

Feedback

Week 2 - UX Audit

The category of the website or mobile application doesn't matter. As long as it's a website or mobile application, I can proceed with completing it.

Week 3 - Interview Questions

It’s good that we have a general idea of the final features for our app, but this shouldn't limit what the final outcome could be. The purpose of conducting interviews is to uncover the real pain points of the users, and from there, we should brainstorm solutions that still align with our overall theme, mobility within Taylor’s.

However, the current interview questions seem to lead the interviewees toward our already-decided solution: the shuttle bus app. This approach may unintentionally restrict our ability to explore other valuable directions or problems that users actually face. It’s important to keep the interviews open-ended so we can gather genuine insights rather than validate a predetermined idea.

Additionally, since neither Yuu nor I use the Taylor’s shuttle bus service ourselves, it might be challenging for us to frame relevant and unbiased questions, or to fully understand the users' experience. We should also consider that shuttle bus issues often stem from broader problems like traffic congestion and campus exit points, things that may go beyond the scope of just a bus-tracking solution.

Week 4

- add the explanation of our projects, and try to find the patterns between the interviewees
- need to organise our Figma more nicely

- still need to work on the affinity diagram first

Reflection

Experience

During Week 1, resuming my studies initially proved tough; nevertheless, the warm-up activities and classroom environment fostered a sense of ease. I opted to focus on website design rather than application development, having already finished Application Design courses 1 and 2, and I sought to explore a different avenue. Despite my initial procrastination, I compelled myself to advance and intended to enhance the UI and UX through sketches and references.

Week 2 concentrated on performing a UX audit. Although the task was uncomplicated, synthesising my findings and artistically displaying them in Canva required some time and effort, particularly when transferring data from my tablet. Notwithstanding these challenges, it was a gratifying experience that enhanced my comprehension of the elements that contribute to great design.

During Week 3, the formulation of interview questions with my group proceeded seamlessly due to our similar experiences and viewpoints regarding commuting challenges, namely concerning bus services at Taylor's. We revised our enquiries following consultations and planned to evaluate them with Dr. Wong. Conducting user interviews enhanced my skills as an interviewer, notably in steering conversations while maintaining a natural flow.

By Week 4, collaboration on interviews and the affinity map proved efficient and fruitful due to the substantial contributions of each team member. Despite receiving some ambiguous comments, we successfully finished Task 1, and I felt both elated and appreciative.

Observation

I have noted that initiating a project is consistently the most challenging aspect for me; yet, sustained work aids in overcoming procrastination. In the UX audit, I saw that tools such as Canva may occasionally restrict flexibility in comparison to drawing or tablet-based methods. During the interviews, I noted the propensity for discussions to deviate from the subject and the significance of rephrasing questions to get substantive responses. I observed that visual tools, such as affinity diagrams, can uncover trends in user feedback that may not be apparent during interviews.

Findings
Transitioning from application to website design provided me with a novel viewpoint and encouraged me to step beyond my comfort zone. The UX audit revealed that minor design imperfections can significantly impact user experience, while user interviews underscored the necessity for systematic yet adaptable questioning methodologies. Collaborative efforts significantly facilitated the assignments during Weeks 3 and 4, leading me to recognise that effective communication and teamwork simplify intricate activities such as affinity mapping. These weeks shown that UI and UX work equally involves comprehending users and enhancing design specifics.

Additional Reading:

Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

Affinity Diagram and Card Sorting

Quick Links

Task 1: UX Audit

Task 2: User Personas & Empathy Map

Task 3: User Journey Map & Ideation

Final Project: Prototype & Concept Training