Adv. Interactive Design - Task 1: Thematic Interactive Website Proposal

25 Apr 2024 - 19 May 2024 (Week 1 - Week 4)
Vincent Lee // 0359386
Adv. Interactive Design // Bachelor of Design (Hons) in Creative Media // Taylor's University
Task 1: Thematic Interactive Website Proposal

INDEX

- Ideas
- Research and Idea Development
- Task 1 Submission and Video Presentation


Instructions

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Task 1: Thematic Interactive Website Proposal
Create a proposal for a thematic interactive website focusing on engaging users with a specific theme or concept. Thematic interactive websites utilize multimedia elements like videos, animations, and interactive graphics to captivate users, offering dynamic experiences. Themes can range from product launches to cultural exhibits or movie promotions. 

Task Requirements:
  1. Choose a topic for your thematic interactive website proposal. [Options included in MIB].
  2. Develop a proposal outlining the thematic concept, interactive elements, and engagement strategies for your chosen topic.
  3. Ensure your proposal includes clear objectives, target audience analysis, and a description of how the interactive features will enhance user engagement.
  4. Submit your proposal for review and approval by the module coordinator before proceeding with the development of the thematic interactive website.

Week 1 | Ideas
The top three products that popped into my mind were:
  1. Album.
  2. Maggi Cup.
  3. Jenga
            Figure 1.1 - Website Theme Ideas, Week 1 (25 Apr 2024)



            Week 2 - Week 4 | Research and Idea Development
            In this section, I conducted research and underwent an ideation process, as depicted in Figure 1.2, to strengthen the concept of what I refer to as an interactive and responsive website. Subsequently, I refined my ideas further, as illustrated in Figure 1.3. Additionally, I visualised the concepts through sketches and layout attempts, showcased in Figure 1.4.
            Figure 1.2 - Content and Animation Ideation, Week 3 (09 May 2024)


            The following slides contain the following information.
            1. Exploration/ Research [on existing websites]
            2. Art Direction.
            3. Information Architecture
            4. Sketches [as attached below the slides]
            Figure 1.3 - In-Depth Research & Idea Development
            [Latest Update: 03 June 2024]


            Browsing through various websites and drawing inspiration from them has enabled me to gather ideas about the available options and the types of animations, including screen transitions, suitable for my theme. However, there is still much brainstorming needed regarding the overall integrity of the website theme and its message. To overcome the chaos of ideas in my head and clarify my thoughts, I've included several sketches of each category for the websites below.

            Figure 1.4 - Conceptual Sketches and Storyboarding
            [Latest Update: 03 June 2024]



            Week 5 | Adv. Interactive Design_Task 1 Submission: Thematic Interactive Website Proposal
            This week, I enhanced my thematic website by adding more details, including graphic elements, and defining the art direction. Additionally, I incorporated wireframes, drawing inspiration from designs on Pinterest, to create a standardised visualisation. This ensured coherence between each page and helped identify potential conflicts with certain graphics.

            The following slides contain the following information:
            1. Introduction
            2. Information Architecture
            3. Wireframes & Storyboarding
            4. Art Direction and Moodboard
            Figure 1.5 - Task 1: Thematic Interactive Website Proposal
            [Latest Update: 03 June 2024]

            I used Figma to create wireframes and tried out various layouts for each page. The aim was to showcase the website with simplicity and clean design, fully capturing the visual concept of the album and its songs.

            Link to Figma: Wireframe 

             
            Figure 1.6 - Wireframes
            [Latest Update: 03 June 2024]

            Video 1.1 - Task 1 Video Presentation
            [Latest Update: 04 June 2024]


            Feedback 

            Week 2 | Content Integration and Art Direction
            Instead of just using flat images, Mr. Razif recommend adding depth (shadow??) and perspective  to our designs. Focus on making them interactive, immersive, and responsive while not including too many context and keeping the layout simple. Use cutout images of the artist and animate them with different transition and animation ideas. This way, users can scroll through and see elements appear one by one, synced with the music and message. While the artist's introduction/ prologue might be interesting at first (except include a SKIP feature), it could become less interesting after the first visit.

            Interactions: 
            Click, Scroll, Customise, Click and Hold, etc.


            Week 3 | Art Direction & Development
            The animation would be the most significant aspect for me, as the art style of the loading screen (asteroid) and home page idea 1 - Graphics/Collage art style is different. Hence, if ultimately I have chosen the collage art style, then I would need to ensure smooth transitions between screens and how the animations will be implemented on the home page.


            Reflection

            Week 1
            Mr. Razif gave us more freedom to decide on the theme/topic for our website. While this made me nervous because we used to have one-on-one consultations with our lecturer to decide on one idea before further development, it also inspired me to see it as a challenge to train my intuition as a student designer and become more independent, rather than constantly seeking reassurance from my lecturers.


            Week 2 
            It was harder for both the thinking process and actual production as I couldn't figure out any other interactions and animations for screens other than the intro and loading screens. In addition to these challenges, I found designing the UI required massive creativity, as the artist Rosé is very creative and a perfectionist in her own way, especially in conveying her message through her voice, lyrics, and music video.


            Week 3
            Feeling reassured after consulting with Mr. Razif and receiving feedback on my idea proposal, I am still grappling with uncertainties regarding the amount of content to integrate—what's considered sufficient?—and what's deemed suitable in terms of content, responsiveness, and interaction elements. Additionally, I'm struggling to decide on the art style for the entire webpage. It's imperative for me to ensure that my idea transcends mere conceptualisation; it should be brought to life in a manner that aligns with my skills and vision for the project. 


            Week 4 - Week 7
            Looking back on recent experiences, I faced a lot of pressure and had to redo my planning from scratch. Despite the struggles, I managed to come up with a proposal that met my expectations.
            While researching, I found some interesting trends like cursor-following, bold typography, and shape morphing for transitions. These helped me a lot when designing wireframes in Figma, where I had to experiment with typography and layout.

            I also thought about adding sound effects for the loading screen, which I think will make the website more dynamic and fun to use. Since time is limited for this semester's tasks, especially with animating the website using Adobe Animate, I knew it was important to plan ahead and tackle challenges early on. One thing I needed advice on was whether to make the website one long page or split it into multiple pages. This decision could affect how well scrolling animations work and how engaging the website is for users.

            In the end, these experiences taught me the importance of being flexible, staying resilient, and planning ahead when working on big projects. Even when things get tough, I'm committed to pushing myself and striving for the best results.

            Resources: Font Pairing


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