Advanced Typography - Final Compilation and Reflection

05 April 2023 - 05 July 2023 (Week 1 - Week 14) 

Vincent Lee // 0359386  

Advanced Typography // Bachelor of Design (Hons) in Creative Media // Taylor's University 

Final Compilation and Reflection

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LINKS 

Task 1: Exercise 1 & 2

Task 2: Key Artwork & Collateral

Task 3: Type Exploration & Application

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Instructions

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Submissions

Task 1: Exercise 1: Typographic Systems
05 Apr 2023 - 03 May 2023 (Week 1 - Week 5)

Figure 1.1 - Final Axial System_JPEG, Week 2 (12 Apr 2023)

Figure 1.2 - Final Radial System_JPEG, Week 2 (12 Apr 2023)

Figure 1.3 - Final Dilatational System_JPEG, Week 2 (12 Apr 2023)

Figure 1.4 - Final Random System_JPEG, Week 2 (12 Apr 2023)

Figure 1.5 - Final Grids System_JPEG, Week 2 (12 Apr 2023)

Figure 1.6 - Final Modular System_JPEG, Week 2 (12 Apr 2023)

Figure 1.7 - Final Transitional System_JPEG, Week 2 (12 Apr 2023)

Figure 1.8 - Final Bilateral System_JPEG, Week 2 (12 Apr 2023)

Figure 1.9 - Final Task 1 - Exercise 1: Typographic Systems_PDF, Week 2 (12 Apr 2023)

Figure 1.10 - Final Task 1 - Exercise 1: Typographic Systems Grids and Guides_PDF, Week 2 (12 Apr 2023)

Task 1: Exercise 2: Type and Play

Part 1: Finding Type
05 Apr 2023 - 03 May 2023 (Week 1 - Week 5)

Figure 2.1 - Final Type Design, Week 5 (03 May 2023)

Figure 2.2 - Letter L, Week 5 (03 May 2023)

Figure 2.3 - Letter A, Week 5 (03 May 2023)

Figure 2.4 - Letter T, Week 5 (03 May 2023)

Figure 2.5 - Letter F, Week 5 (03 May 2023)

Figure 2.6 - Letter Y, Week 5 (03 May 2023)

Figure 2.7 - Final Finding Type_PDF, Week 5 (03 May 2023)

Task 1: Exercise 2: Type and Play

Part 2: Type and Image
05 Apr 2023 - 03 May 2023 (Week 1 - Week 5)

Figure 3.1 - Final Type and Image, Week 7 (17 May 2023)

Figure 3.2 - Final Type and Image_PDF, Week 7 (17 May 2023)  

Task 2: Key Artwork and Collateral

26 Apr 2023 - 31 May 2023 (Week 4 - Week 9) 

Figure 4.1 - Final Key Artwork (b&w), Week 8 (24 May 2023)

Figure 4.2 - Final Key Artwork (colourised), Week 8 (24 May 2023)

Figure 4.3 - Final Key Artwork (colourised in reverse), Week 8 (24 May 2023)

Figure 4.4 - Final Animated Key Artwork_GIF, Week 9 (31 May 2023)

Figure 4.5 - Final Colour Palette, Week 9 (31 May 2023)

Figure 4.6 - Final Collateral 1: Paper Cups, Week 9 (31 May 2023)

Figure 4.7 - Final Collateral 2: Book, Week 9 (31 May 2023)

Figure 4.8 - Final Collateral 3: Brochure and Leaflets, Week 8 (28 May 2023)

Figure 4.9 - Final Collateral 4: Square (/Packaging) Box, Week 9 (31 May 2023)

Figure 4.10 - Final Collateral 5: Business Card, Week 8 (28 May 2023)

Figure 4.11 - Final Collateral 6: Apparel, Week 8 (28 May 2023)

Figure 4.12 - Instagram Profile Screenshot, Week 9 (31 May 2023)

Figure 4.13 - Final Task 2: Key Artwork & Collateral_PDF, Week 9 (31 May 2023)

Task 3: Type Exploration & Application

31 May 2023 - 08 July 2023 (Week 9 - Week 14) 

Final Kerning

Figure 5.1 - Final Kerning, Week 14 (07 July 2023)

Final Font Design

Downloadable font link: Zebrahim-Bold.ttf

Figure 5.2 - Final Font Design_JPEG, Week 14 (08 July 2023) 

Figure 5.3 - Final Font Design_PDF, Week 14 (08 July 2023)

Final Font Presentation

 

Figure 5.4 - Font Presentation 1, Week 14 (08 July 2023) 

 

Figure 5.5 - Font Presentation 2, Week 14 (08 July 2023) 

 

Figure 5.6 - Font Presentation 3, Week 14 (08 July 2023) 

 

Figure 5.7 - Font Presentation 4, Week 14 (08 July 2023)

Figure 5.8 - Final Font Presentation_PDF, Week 14 (08 July 2023)

Final Font Application

 

Figure 5.9 - Book Cover_JPEG, Week 14 (08 July 2023) 

 

Figure 5.10 - Movie Poster_JPEG, Week 14 (08 July 2023)  

 

Figure 5.11 - Roll Up Banner_JPEG, Week 14 (08 July 2023) 

 

Figure 5.12 - Tote Bag_JPEG,Week 14 (08 July 2023) 

Figure 5.13 - Final Font Application_PDF, Week 14 (08 July 2023)

TO THE TOP ⬆️

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Reflection

Experience

Throughout the course of these three assignments, I have embarked on a transformative journey as a student designer, facing various challenges and gaining valuable insights into the world of typography and branding. In the first assignment, I experienced both enjoyment and frustration, finding pleasure in exploring graphic and branding work while struggling with the task of creating a word mark or logo that truly represented my vision. The rejection of my proposals taught me the importance of pushing forward and seeking assistance when needed.

Observation

In the second assignment, I observed the common tendency among designers to overlook the purpose and direction of their brands. This realization led me to understand the significance of having a clear concept and written direction to convey a compelling message to the public. The guidance I received from a fellow student and the looming deadline motivated me to push my boundaries and achieve a sense of contentment with my progress.

The third assignment tested my skills and resilience, exposing challenges such as time management, procrastination, and a lack of feedback. These obstacles emphasized the need for discipline, organization, and seeking constructive criticism to improve typographic design. The inconsistency in my font designs highlighted the importance of meticulous attention to detail and a holistic approach.

Findings

From these experiences, I have gathered essential findings. Effective research is a cornerstone for designers, providing a solid foundation for creating impactful designs that leave a lasting impression. Simplicity in design can often be more powerful than complexity, prioritizing the intention of the brand and fostering connections with the audience. Time management and organization are vital to overcome confusion and procrastination, ensuring consistent progress and high-quality outcomes. Seeking feedback and engaging in a feedback loop is crucial for growth and improvement as a designer.

Moving forward, as I reflect on these assignments, I recognize the importance of discipline, dedication, and genuine interest in typography design. Moving forward, I will prioritize thorough research, cultivate a passion for the subject matter, and seek constructive feedback to refine my skills and produce exceptional typographic designs. These lessons learned will guide me towards becoming a more effective and successful professional in the world of designing.

TO THE TOP ⬆️