Intercultural Design - Final Project: Visual Design

14 Feb 2023 - 28 Feb 2023 (Week 6 - Extended Week)

Vincent Lee // 0359386
Intercultural Design // Bachelor of Design (Hons) in Creative Media // Taylor's University
Final Project: Visual Design

Group 6

Lectures

Week 7

Class Summary

- No class, consultation on Teams.

Extended Week

Class Summary

- Presentation on our final visual design with poster.

Instructions

Requirements

- Be prepared to showcase your final project beyond the poster presentation in a 10-minute presentation and provide a PDF or other relevant format of the final product, while being creative in how you present the information on your poster.

Submission

- The depends on the critical thoughts in visual form.

1. Task Delegation

Following the task delegation in week 6, each member worked independently on their assigned tasks.

Research, Powerpoint and Final Project Poster:

Vincent Lee: Online Research (Unwritten Rules of Graffiti & Graffiti Terminology)
Yap Wai Kei: Google Form Survey Summarise
Lim Rui Ying: Field Study (Analysis/ Deconstruct of Graffiti Letter Styles)

Illustration & Design of Graffiti Letter Styles:

Lim Xinyi: Bubble and Wild Style
Christopher: Blockbuster and Sharp

2. Meeting Summary

During our meeting, we discussed what we wanted to communicate to our audience about graffiti art and its culture. We identified the research objectives of the three data collection methods we had previously used and decided to present our final visual outcome in the poster to achieve these objectives.

Figure 1.1 - Meeting Summary - pdf, Week 7 (21 Feb 2023)

3. Merchandise & Poster

To allow for more creativity, we decided not to work on the poster together and instead work individually to create our own unique designs . So each member could bring their own ideas and perspectives to the project. Finally, we will compare and choose one for the final submission and presentation.

Moodboard: Pinterest

Figure 1.2 - Visual References, Week 7 (25 Feb 2023)

Before creating the poster, I looked for various art styles that could inspire me. Fig 1.2 shows the references that I found useful in creating my own poster.

Figure 1.3 - Poster Layouts, Extended Week (27 Feb 2023)

Mediums: Adobe Illustrator

The two poster layouts were inspired by old newspapers and blogger layouts. The contrast between the colorful graffiti and the newspaper background catches the reader's attention, while the minimal art style keeps the design simple and easy to read. The layout of the poster on the right was inspired by our design journey documented on our blogger.