Intercultural Design - Project 2: Data Collection
Vincent Lee // 0359386
Intercultural Design // Bachelor of Design (Hons) in Creative Media // Taylor's University
Project 2: Data Collection
Intercultural Design // Bachelor of Design (Hons) in Creative Media // Taylor's University
Project 2: Data Collection
Lectures
Week 5
Class Summary
No physical class as we are assigned to do data collection and submit it by
next Friday, 17 February. Other than that, Mr. Asrizal gave some observation
and advise through Teams.
- Your data collection artefacts should have substance. What do we mean by that? Basically, the artefacts collected should not be presented in entirety without any rationale/explanation of the artefacts presented in your deck.
- Artefacts can be in any forms; photos, videos, observation write up, physical artefacts like packaging, books, brochures etc and any related forms.
- Artefacts collected should be bridge the information between your proposal and your proposed final output.
- What we don't want you to do is just to put in all the visuals your have without any rationale or explanation to each one.
Week 6
Class Summary
Consultation on the current and final project. We were told to submit Project
2: Data Collection by this Friday and prepare for final project poster and
presentation.
Instructions
<iframe
src="https://drive.google.com/file/d/1Sqcc2ZN1GQU1uJrkAik60bFpe1BIBuCc/preview"
width="640" height="480" allow="autoplay"></iframe>
For this task, we will conduct a data collection process about the culture
with relevance to the theme and our research objectives.
Requirements
- All collected artefacts and materials must be recorded, kept and
documented, accompanied by necessary information such as the type of
artefact and material, its purpose, its symbolism, its cultural/historical
background, and more, depending on the kind of artefact and material.
Data Collection Methods
- Interview of relevant stakeholders (from the lecture series, we may
approach any of the guest speakers for an interview, if we deem their
presentation useful for further research).
Submission
- Accompanying descriptions that properly and clearly informs about
important information of each artefact and materials
Data Collection Process
Week 5 (06 Feb 2023)
|
| Figure 1.1 - (Revised) Proposed Idea: Pop-up Booklet, Week 5 (06 Feb 2023) |
After revised on the idea proposed, we think of adapting the idea of pop-up
booklet, as we think graffiti arts is a visual art, thus pop-up booklet does
help to present graffiti arts better. For instance, with tabs and flaps that
turn ordinary illustrations 3-D, pop-up books will have even the most
reluctant reader eagerly turning pages to catch a glimpse of the next scene.
1. Group Discussion
|
| Figure 1.2 - Google Meet, Week 5 (10 Feb 2023) |
As each member has different arrangement/ schedule, thus we decided to use
Google Meet to discuss in what methods to conduct data collection for this
project. Lastly, we planned of using Online Research,
Google Form Survey and Field Study.
|
| Figure 1.3 - Schedule for data collection, Week 5 (10 Feb 2023) |
With the submission deadline quickly approaching, we created a schedule that outlines the specific tasks that need to be completed on each day. This approach helps us stay on track and ensures that we submit our work on time without any delays.
2. Data Collection Methods
- Online Research
|
| Figure 1.4 - Further research on Graffiti Culture - slides, Week 5 (12 Feb 2023) |
We have decided to conduct further research on graffiti culture in order to better understand the codes of conduct that govern the community. Through this research, we have discovered several unwritten rules that are followed by members of the graffiti community to prevent unintentional offense.
In addition to these rules, we have also studied the terminology of graffiti that is used by graffiti artists. By understanding these common terms and phrases, we hope to understand the basics of letter structure, design, and layout. This includes elements such as bars, connections, and serifs. Moreover, learn to appreciate the history and cultural significance of the movement.
- Survey
|
| Figure 1.5 - Google Form Survey, Week 5 (10 Feb 2023) |
After carefully selecting our data collection methods, we created a series of questions designed to investigate the public's perspective on the topic of graffiti art. In addition, we encouraged our surveyors (target 60 respondents) to provide input on which ideas that they think best promote graffiti arts and would make them interested in owning the "items".
Our goal was not only to gauge public opinion, but also to identify ways in which we can raise awareness of graffiti art among the general public. By studying the responses to our survey questions, we hope to gain valuable insights into the ways in which people perceive and understand this art form.
Figure 1.6 - Summarise Survey Responses - docs, Week 5 (12 Feb 2023)
- Field Study
Drive Folder: http://bit.ly/3Kdnf7I
|
| Figure 1.7 - Artefacts Explorations, Week 5 (12 Feb 2023) |
To better understand graffiti art and culture, our member (Lim Rui Ying) visited locations that had been transformed by graffiti and took photos categorising the art and letter styles. While we refrained from interpreting the artwork to avoid disrespect, we analyzed and deconstructed the styles to differentiate their unique characteristics. This process provided valuable insights into the nuances of graffiti art and its cultural significance.
Week 6 (14 Feb 2023)
3. Finalised Idea
|
| Figure 1.8 - Finalised Idea: Merchandise, Week 6 (14 Feb 2023) |
Research, Powerpoint and Final Project Poster:
- Vincent Lee: Online Research (Unwritten Rules of Graffiti & Graffiti Terminology)
- Yap Wai Kei: Google Form Survey Summarise
- Lim Rui Ying: Field Study (Analysis/ Deconstruct of Graffiti Letter Styles)
Illustration & Design of Graffiti Letter Styles:
- Lim Xinyi: Bubble and Wild Style
- Christopher: Blockbuster and Sharp.
4. Compilation of Data
Figure 1.9 - Final Data Collection - slides, Week 6 (17 Feb 2023)
Figure 1.10 - Final Data Collection - pdf, Week 6 (17 Feb 2023)
Feedback
Week 6
Pop-up Booklet
Mr. Asrizal advised against the use of a pop-up booklet as it lacked a clear
purpose for promoting the animation. Although merchandise was initially
discouraged, the results of the survey suggest that it would be a better
option to promote graffiti arts. Finally, Mr. Asrizal raised a question on how
we plan to visually represent graffiti on the merchandise.
Merchandise
According to Ms. Anis, while the merchandise concept has potential, we need to
carefully consider the rationale behind it in order to effectively convey and
enhance our design message to others.
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