Design Principles Exercises

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30 Aug 2022 - 26 Sept 2022 (Week 1 -Week 5)
Vincent Lee // 0359386
Design Principles // Bachelor of Design (Hons) in Creative Media // Taylor's University (TDS)
Exercises
LIST / JUMP LINK
Task

INSTRUCTIONS 

Module Information Booklet
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LECTURES:


Week 1: 

Unfortunately we couldn't have Dr. Yip class today due to public holiday however it is an online class thus this does not affect us much. Before this Dr. Yip have uploaded the modules and relevant document to myTIMeS and Teams. I reviewed the Module Information Booklet and noticed that we will be having our first task by creating 5 design principles from the list provided in the booklet. Without further ado, I started to review the , pre-recorded lecture, lecture slides and YouTube videos regarding our first topic - Introduction to Elements and Principles of Design and Contrast and Gestalt Theory. The lecturer slides and videos are simple and straightforward to understand, but due to the lack of my knowledge in arts and design, I think I will need a lot more practice and further explanation from Dr. Yip. Below are some of the parts which is important for me to recap and differentiate between these elements and principles of design:

Topic 1.1 - Introduction to Elements and Design Principles

Figure 1.1 - Elements of Design with Explanation 

Figure 1.2 - Principles of Design with Explanation 

Topic 1.2 - Contrast and Gestalt Theory

Contrast 

  • bring differences between elements or subjects of our design
  • comparing the subject, showing the differences such as, tall vs. short, black vs. white, 
  • The greater the contrast, the more something will stand out and call attention to itself. 
Figure 1.3 - The orange circles form a distinct contrast with black 

Gestalt Theory 
Figure 1.4 - Five Principles of Gestalt Theory



Week 2
Today is our first class with Dr. Yip. Dr. Yip stated some of the rules that she wishes us to achieve during her class such as raise hand and ask her rather than message. Then, she briefs us of our first exercises and go through the Module Information Booklet with us and she specially emphasise on the marking rubrics. In addition, she remind us of our first submission of the first is on 23th of Sept. On top of that, we are ordered to watch the pre-recorded lecture before the class start.  

Regarding our exercise and projects, there are some things Dr. Yip would like to pay attention at, which is avoid plagiarism, we can avoid this by citing the original (APA referencing style) and do not produce any design that will very similar to the original. Second, progress and process is importance as an evidence of our own works. Third, set priority and have good time management to avoid any unpleasant situations. Forth, messages is allow but email is require for formal request. 

During practical class, Dr. Yip gives reviews to our blog, and she also mentioned that one principle may create another principle. She encourages us to attempt few more times only decide which to submit as our final submission. This is due to the reason we wouldn't know what's going to happen after a few more attempts, maybe the design will be more attractive and assist us to achieve better grades. While reviewing my blog, I received feedback from Dr. Yip and she encourages us to learn more from other's ideas and do more visual research to have better understanding and able to stimulates our creativity. 

After completing the pre-recorded blog recording, I have more understanding what Dr. Yip have expected from us. Below are some notes that I had written down for my future references.

Topic 2: Balance and Emphasis 

Figure 2.1 - symmetrical balance with a little variety of the dancers

Balance 

  • does not need to be left and right, up and down equally same. as long it is pleasing to the eyes. 
  • divided into symmetrical balance and asymmetrical balance
    • Symmetrical balance 
      • batik, 
      • Radial balance - elements arranged equally around a central point, 
      • Create even pattern, adding visual movement to the picture. 
      • Approximate symmetry - almost equal division, but the subject on both side do create kind of balance. 
Figure 2.2 - Approximate Symmetry - The Birth of Venus
    • Asymmetrical Balance
      • unequal balance on each side.
      • by a couple or lesser focal points on the other side could balance the composition one side that contain a dominant element. 
      • offers more variety 
      • colour and shape is important to illustrate this asymmetrical balance.          
Figure 2.3 - Promotes movement of the eye from the people to the sea 

- The Golden Ratio (phi)

  • representative of perfect beauty, to create better work with more structure.
  • create visual balance in architecture and paintings.
  • bring harmony, balance, structure to designers, illustrators or digital artists' work.    
Figure 2.4 - Fibonacci sequence 
          (Jennifer Bailey)

- Rule of Thirds 

  • composition guideline to create more dynamism to a work
  • subject of the image is placed at the intersection those dividing lines or along the lines. 
  • not necessary in the middle of the nine boxes. 
Figure 2.5 - The photograph is using Rule of Third

Emphasis and Dominance 

  • colour, shape or value are various elements can be used to create emphasis.
Figure 2.6 - The Persistence of Memory 
Figure 2.7 - Baroque Composition, showing diagonal movement - Visual movement

Topic 3: Repetition and Movement.

Repetition

  • variety is essential to keep rhythms exciting and active, and to avoid monotony
  • pattern increase visual excitement by enriching surface interest. 
  • repetition creates pattern
  • open composition, the subject is cut off, suggesting continuous outside the frame. 
  • closed composition, subject is within the frame. 
Figure 3.1 - Dancing Mushroom,  Repetition and Movement

Movement 

  • a design leads the eye in, around, and through composition - the path the eye follows.
  • objects seems to be moving in a visual image. 
  • comes from the kinds of shapes, forms, lines, and curves. 
Figure 3.2 - Paul Signac: Opus 217. Against the Enamel of a Background Rhythmic with Beats and Angles, Tones, and Colours, Portrait of M. Félix Fénéon in 1890 (1890)
(The Art Story)              

Alignment 

  • creates a sense of unity and cohesion  
  • contributes to the design's overall aesthetic and perceived stability

Hierarchy 

  • directs viewers to the most important information first
  • important information comes first, then secondary information comes into place


Week 3:

Today Dr. Yip conducted the classes by reviewing our e-portfolio. During the entire reviewing sessions, I got to see my peers’ designs and the effort they had contributed to this module. I was impressed by their art work, in the meantime, I feel anxious and insecure about my capabilities in this module. This is due to that I was dispassionate and uninspired. I felt like I’m just drawing/ presenting a common, unrelated and meaningless designs to Dr. Yip and most importantly to my future self. Although, I keep letting myself busy around with all of the tasks given by my lecturers, but when the deadline is around the corner, I still find myself struggling to get through it. I hope I can make things better after getting many guidance from Dr. Yip.

Topic 4: Harmony & Unity 

Figure 4.1 - This images representing Unity and Harmony 

Harmony

  • share a common trait, all of the elements of our design fit together. 
  • without variety, harmony becomes monotony
  • nothing particularly jumps out
  • One is the use of complementary colors. Another is using split complementaries, which is where a complement’s flanking color is used. For example: yellow with blue-purple and purple-red. Other painters create harmony in art with analogous color schemes, which feature colors that are in close proximity to one another (as opposed to opposite) on the color wheel.

Unity

  • repetition of particular element throughout the design, whether they are colour, shapes or materials. 
  • give a sense of oneness creating a theme. 
  • harmony ≠ unity, as all elements grouped as one, to bring attention to one details. 

Scale

  • size and dimensions
  • divided into actual measurement and visual stimulates based on comparison
  • architect use scale to inform the size of the space 
  • scale to promote the importance of the centre figure. 
Figure 4.2 - Jeff Koons - Swan (Blue), Ballon Monkey (Red), Balloon Rabbit (Yellow)

Proportions 

  • the relationship of two or more elements in a composition
  • the effective use of proportions in design often results in harmony and unity]
  • the bigger the portions, emphasising the importance of the subject/ design. 
Figure 4.3 - The icon and the festival name occupied a big portions of space.

Topic 5: Symbol, Word and Symbol

Figure 5.1 - Ancient Script "Long Gu"

Symbol

  • indicates a brand in the form of logo
  • reminds of etiquette and rules 
  • divided into Figurative Representatives and Non-Figurative Representatives
  • Figurative Representatives, extended into visual and graphic symbols
  • Graphic symbols: Pictorial Symbol, Abstract Symbol and Arbitraty Symbol
    • Pictorial Symbols 
      • object much representative the actual form but simplified 
      • useful for education materials, as they enable learners to see the object in almost real visual form.          
Figure 5.2 - Liver: Anatomy and Functions

    • Abstract Symbols 
      • simplified and less details 
      • toilet signs, receive and hang up call icon
Figure 5.3 - The use of abstract shapes is what allows these signs to be almost always universally recognised.

    • Arbitrary Symbols 
      • have no resemblance at all to the object or the ideas they represent
      • invented with the meaning constructed 
      • such as hospital sign, share symbols, Pepsi logo 
Figure 5.4 - A Maybach Car Badge

Word and Image 

  • choosing the right words to pair with the imagery is at high importance as it would deepen the meaning of the design. 


Week 4:

Today Dr. Yip had extended the submission date for Exercise 1. Then she gave briefing on Project 1: (Self Portrait). In producing a design for Project 1, we are required to apply various principles to create a design that represent us. Multiple supporting materials will be posted through Teams and myTIMeS for us to have a clear direction on completing Project 1. We are instructed to show a mindmap next week,  where included the big part of our life or the part of our life that we are comfortable to share. Cultures, friends, school, job, place and etc., a lot of things that can be shown throughout the mindmap. Then after discussion, only we can start working on our own self portrait. 

👉🏻 Project 1: Self-Portrait

TASK:

Adhering to the brief, I have selected 5 design principles and will create 1 design for each principle. The design principles I have chosen are : 
  1. CONTRAST, 
  2. EMPHASIS, 
  3. BALANCE, 
  4. REPETITION and 
  5. HARMONY & UNITY. 
Below are the individual posts for each design.

CONTRAST

1. Small Recap

  • Bring differences between elements or subjects of our design
  • comparing the subject, showing the differences such as, tall vs. short, black vs. white, 
  • The greater the contrast, the more something will stand out and call attention to itself. 

2. Design Process:
2.1 Visual Reference

Below are designs that have inspired me to create my own for Contrast. 

Figure 1.1 - A multidimensional sculptures with black and white, contrasting each other.

Figure 1.2 - the blue contrasting with the red lifebuoys and chair. 

Figure 1.3 - illustrating of natural scenery with using oil paintings


2.2 Idea Exploration and Description

Fig 1.4 - Designs of Contrast, Week 1 (31 Aug 2022)

(Left) While creating a design for contrast, I try to deepen the meaning of contrast by simply painted geometric shapes and colour it with blue and red.

(Right) After receive feedback from Dr. Yip, I tried to do contrast with organic shapes and more colours. Thus, I chose to use wish bone as my subject and divide into four parts. To show contrast, I used high saturation colour.


Fig. 1.5 - Third Design of Contrast, Week 3 (13 Sept 2022)

Playing with the colours to try out the best pairs of colours to represent contrast.


Fig. 1.6 - Fourth Design of Contrast, Week 3 (14 Sept 2022)

While producing this, I wanted to create a sunrise moment. Thus, I drew mountains, imagine I'm at the peak of a higher mountain, looking at the sunrise and look at the sun shines the world. The blue is used instead of green is due to that I wanted to illustrate the fog/ cloud covering the mountains. To achieve this effects, airbrush is used to blend the colour together. 


2.3 Final Design with Short Rationale

 
Fig. 1.7 - Final Design of Contrast, Week 5 (28 Sept 2022) 

After multiple times of attempts in creating an art work for contrast, Fig. 1.6 will be my final design. I wanted to create a scene where under the sunset, the triangle sail is floating at the sea with strong wave. The colour orange and yellow is contrasting with the colour blue. Orange and yellow give a warm and leisurely feeling in this design, at the opposite, the blue give an unpredictable feeling to the audience. In addition, this design illustrating the day of a sailor, seaman, mariner, or seafarer. When it is sunset, they are on their way to their home. Not only people who work at sea, when we finish school or after work, when we saw a sunset, it mostly able to let us feel less tension and gratitude. 


2.4 Feedback 

Week 2: 

  • Use more contrasting colours but keep them simple.
Week 3:
  • Make improvements based on the feedback.
Week 4:
  • Sketch 2 is not presentable as it lacks of backstory. Sketch 3 has more potential to create a better piece of contrast work. Colour used can be in high saturation such as orange and blue. Sketch 4, is not that good as it does not have much design sense to it. 

2.5 Reflection

From sketch 1 to my final design, I got encouraged for trying although not achieving the benchmark from Dr. Yip. However, continuous rejects unable me to discover more and give me courage to draw. From sketch 1 to sketch 2, I was limits by the element and the knowledge of me in design. In sketch 3, I slowly step out from my comfort zone by sketching a horse with red and contrast with yellow as background, but the visual impact is not impressive and lack of focus. In sketch 4, I managed to conduct my visual research again, and I got inspired by the artwork. However, due to the misapplication of colour and careless artwork, Dr. Yip has gave me guidance on my weakness.



EMPHASIS

1. Small Recap

  • created by visually reinforcing something we want the viewer to pay attention to. 
  • This is often used to train the viewer’s eyes on the center of interest, or a focal point
  • Some of the strategies employed to create degrees of importance are contrast of values, use of color, placement, variation, alignment, isolation, convergence, anomaly, proximity, size, and contrast. 

2. Design Process:
2.1 Visual Reference

Below are designs that have inspired me to create my own for Emphasis.

Figure 2.1 - The red umbrella stand out from all the black umbrellas, which grab audiences’ attention immediately. 

Figure 2.2 - the adding of colourful doodle art of the cover page, leads the audience to focus on the model face. 

Figure 2.3 - the artist isolates the focal point which is contrasted by the straight lines and red color. 
(by BCurryPrecision)
2.2 Idea Exploration and Description

Figure 2.4 - First Design of Emphasis, Week 1 (31 Aug 2022)

Circle surrounded by multiple triangles, illustrating emphasis of the circle. In addition, the colour chosen for the circle show contrast with the triangles, thus catch the eyeball of the audience at the first glance. 


Figure 2.5 - Second Design of Emphasis, Week 2 (07 Sept 2022)

This is an incomplete version of emphasis to receive feedback from Dr. Yip. However, it do illustrate emphasis at the blue tulips and allow it to stand out from the other uncoloured yellow tulips. Dr. Yip did suggested me to refer to more traditional tiles (Baba & Nyonya) do show emphasis.


Figure 2.6 - Third Design of Emphasis, Week 3 (14 Sept 2022)

This is an alternate version of Figure 2.5 of Emphasis. I complied with Dr. Yip feedback by enlarging the blue tulip and place it around the pink tulips. I had chosen a darker pink as my background thus the pink tulips will not be as visible as with white background but still achieve the emphasis principle because pink and blue is a contrast with each other. 


Figure 2.7 - Fourth Design of Emphasis, Week 3 (14 Sept 2022)

This design was inspired by wedding invitation card. I remain the frame of the invitation but changed the subject by replacing with a rose. By illustrating with a rose did show emphasis but I think the emphasis principle to leads people attention to the subject at their first sight but in the meantime, not being boring and dull, thus I added more leaves and some tiny roses to make it more favourable. 


2.3 Final Design with Short Rationale

Figure 2.8 - Final Design of Emphasis, Week 5 (28 Sept 2022)

As stated at Figure 2.7, this design made was inspired by an old invitation card from my cousins. The reason I chose to draw a rose is because red rose means, having been used across cultures to represent love for centuries. The meaning of red roses is universally understood to be love and passion. Therefore, I drew this is to remind us to love ourselves more than anything and anyone else, embrace ourselves and be strong like rose, although they are beautiful, but their thorn kept them from being destroyed. The rose is surrounded by other red roses and leaves illustrating you are the owner of yourself, no matter how, we must learn to focus on our inner peace and cannot be distracted by other people. Besides, the gothic frame used is to echo with the thorns of roses. Gothic is always represented with black, thus when red comes in, the red become dominance and give more visual impact to the entire design. 


2.4 Feedback

Week 3: 
  • Several option are advised such as colour one pot and leave the rest uncoloured. Second, as has been show in the class, using Baba Nyonya tiles as a reference, advised to put the pot around the blue tulip or flower are placed around the blue tulip to show emphasis. Reminder: no need to use colour to create emphasis, use arrangement. 
Week 4: 
  • Sketch 3 is an interesting idea, but the leaves lies on the frame is not necessary. The outline of the rose advise to be more thin. The finishing of the border is not consistent and imperfect, Dr. Yip has suggested bronze to be used as the frame. In addition, suggested to add more pattern to the frame to allow the overall design more attractive.

2.5 Reflection

For me, emphasis can be considered simple than the other four design principles. During the session to create a design for emphasis, the things that take to my consideration the most would be the selection of colour and the arrangement of subject and other appendant. This is because the contrasting of colour and the arrangement of subject and appendant allow audience to identify and able to communicate with the design at their first sight thus, if there is no further consideration and deep sense of understanding of Emphasis, it would easily misrepresent the principle of the design. From Fig. 2.4 to Fig 2.8, I had learned a lot from my peers and Dr. Yip, they improved my understanding of this principle thus allowed me to convey my feeling with this piece of art work. 



BALANCE

1. Short Recap

  • stability, consistency
  • Balance can be symmetrical (both side look the same, mirror image), asymmetrical (one side of the image seems heavier than the other - this bring emphasis to one point), or radial. 
  • Objects, values, colors, textures, shapes, etc. can be used in creating balance in a composition. 

2. Design Process:
2.1 Visual Reference

Below are designs that have inspired me to create my own for Balance.

Figure 3.1- Rock Balancing, a form of recreation or expression

Figure 3.2 - Asymmetrical Balance (Fine Art)

Figure 3.3 - Radial Balance

Figure 3.4 - Stained Glass of church

Figure 3.5 - Rose Window
(by Wikipedia)


2.2 Idea Exploration and Description

Figure 3.6 - First design of Balance, Week 1 (31 Sept 2022)

The first think came to my mind is a scale. This is due that it represent balance in a lot of aspect such as horoscope. 


Figure 3.7 - Second Design of Balance, Week 2 (07 Sept 2022)

This is an improved version of Figure 3.1 of Balance. From the previous feedback sessions, I had learned to improve the overall stability of the scale. Thus, in this design, I had created a base looks alike that it was statue that was being destroyed as the line is not a perfect straight line. Then the seven circles representing chakra. The upper part of the scale is thick and place horizontally is illustrating the guard of a sword,  combined with the scale, representing the statue of lady of justice. 


Figure 3.8 - Third Design of Balance, Week 3 (14 Sept 2022)

This is the first radial balance that I have created. Initially, I was insecure with things that is not a scale which visually and conceptual show balance. However, I reviews my peers design during classes, I further conduct my visual research on radial balance as it was the easiest, as it symmetry in several directions. Thus, I gave a try by sketching petals in different sizes, and the anther expanding from the core of the flower. It is special, as at the top left and right bottom, there is green lying on a pink petal, that illustrating the pattern of a butterly. It gives variety to the this design. Besides, the colour applied is colourful, it pops out from the background, that catch the attention of audience.


2.3 Final Design with Short Rationale

Figure 3.9 - Final Design of Balance, Week 5 (28 Sept 2022)

Second attempt on doing radial balance. Intended to draw flower, then at the side of each four side is a portrait of the bad guy in Aladdin, Jafar. The adding of black dot creates variety to this design. In this design, I also try to add on some stained glass kind of design as I further my visual exploration on radial balance.


2.4 Feedback 

Week 2:

  • Try a portrait format and thicken the red line a little bit to create more stability.
Week 3:
  • enhance the stability of the scales. 
Week 4:
  • Sketch 3 is approved to be used as final design. As compared to sketch 2, sketch 3 is more interesting. 

2.5 Reflection

It is quite struggle for me to choose to draw this, however I ended up drew this because balance reminds me of my horoscope - Libra. After receiving feedback, I am thankful that my one out of five of my design got approved from Dr. Yip. I just have to alter some minor parts and do other designs. At Week 3, after creating Fig. 3.5, I was encouraged by my peers to give it a try on other aspect of balance. I was lucky as the application to sketch my design has the function of symmetry guide, thus I can sync with each panel by focusing drawing on one of the panel. At Week 4, I was surprised that Dr. Yip gave approved on the radial balance design as this is my first time creating radial balance. 



REPETITION

1. Short Recap

  • stability, consistency
  • Balance can be symmetrical (both side look the same, mirror image), asymmetrical (one side of the image seems heavier than the other - this bring emphasis to one point), or radial. 
  • Objects, values, colors, textures, shapes, etc. can be used in creating balance in a composition. 

2. Design Process:
2.1 Visual Reference

Below are designs that have inspired me to create my own for Repetition. 

Figure 4.1- Repetition of birds

Figure 4.2 - Repetition of Rectangle Blocks
(bbalazsflickr)

Figure 4.3 - reusing of the same or similar elements - Line


2.2 Idea Exploration and Description

Figure 4.4 - First Design of Repetition, Week 1 (31 Sept 2022)
Repetition of Geometrical Shapes


Figure 4.5 - Second Design of Repetition, Week 2(07 Sept 2022)
Repetition of morning glory.

Figure 4.6 - Designs of Repetition, Week 3 (14 Sept 2022)

(Left) This is a repetition of an album name. I had included a big and small snakes to create variation. 

(Right) This is the repetition of words and the snake also presenting repetition. I distort the word so to create an illusion of the words floating and moving around the snake. 


Figure 4.7 - Designs of Repetition, Week 4 (21 Sept 2022)

(Left) I sketches a flying bird and duplicate multiple times, then grouped them to one big flying bird. However, it is too boring. So I added perspective blur and instead of one big flying bird, I make it four so that the audience can get my concept immediately. 

(Right) Due to the outline of the bird, I decided to choose a lighter colour for my background. Right now, the concept are presented clearly with the reduction of two birds. In addition, the blur effect creating the motion of the birds flapping their wings, flying side by side.


2.3 Final Design with Short Rationale

 
Figure 4.8 - Final Design of Repetition, Week 5 (28 Sept 2022)

In this design, I'm want to emphasise on the repetition of birds however if the background is blank, I think it will be unpleasant to look at, to draw an example, Figure 4.8 and 4.9. Thus, I utilised earth tone and minimise the proportions of the background so the birds that purposely coloured in black can have larger amount of space and can have more focus when looking at it. Moreover, the inspiration of choosing birds as my subject is based on the visual research done previously in Figure 4.1.


2.4 Feedback

Week 2:
  • Personalise this design. It looks rather generic although it does reflect repetition.
Week 3:
  • Dr. Yip has suggested me to create unique ideas by referring to the Baba Nyonya tiles and suggested to do more organic shapes. In addition, tulip design (emphasis) can be applied at here too.
Week 4:
  • Sketch 3 are suggested to re-arrange the placement of the snakes by putting it straight, the repetition of word can reduce or just simply surround the snake or illustrating the body of a snake. Besides, the repetition of the snake tail is also acceptable as it is a repetition of line. 

2.5 Reflection

Repetition is simply repeating a single element many times in a design. However, creating of generic design is not recommended, thus to select a subject and create a design with full of our own personalities will be time-consuming as we need to take time to observe our inner self. During this journey, from geometrical shapes, repetition of flowers that can be easily obtain through browser, repetition of words, repetition of line until creating a design that have a main subject and other element to illustrate repetition, that can be seen in Figure 4.10, I am happy and blessed as this is an improvement (I assume??) of me in creating. I wish I can do better and narrow my limitations in creating in the future. 



HARMONY & UNITY

1. Short Recap

  • brings together a composition with similar, related elements (adjacent colors, similar shapes, etc.). 
  • Harmonious elements have a logical relationship, connection, alignment, or progression. They work together and complement each other. 

2. Design Process:
2.1 Visual Reference

Below are designs that have inspired me to create my own for Harmony and Unity.


Figure 5.1- principle of harmony in fashion design is applied well

Figure 5.2 - Hard Edged Paintings

Figure 5.3 - Night Scene of Lake
(by Peakpx)


2.2 Idea Exploration and Description

Figure 5.4 - First Design of Unity, Week 1 (07 Sept 2022)

I outline a house then drew lines to show it was formed by various sizes of triangles. However, it does not gives visual impact.


Figure 5.5 - Designs of Harmony and Unity, Week 3 (14 Sept 2022)

(Left) My first attempt on hard edged design, it is easy however the insertion of colour does not show equal visual weight.

(Right) Based on the first experience, when drawing the lines for my second try, I gave awareness with the intersection of the line. I wanted to avoid unequally visual weight and the selection and application of colour is darker than the previous version.


Figure 5.6 - Designs of Harmony and Unity, Week 3 (14 Sept 2022)

(Left) Unintentionally got inspired by a image that I have took years ago in China, I decided to draw the night scene. However, it is lack of subject which make it not interesting to look at. 

(Right) This is the improved version of the left side one, after I got the feedback from Dr. Yip, I think the adding of stars and less reflection of the moon will be good to show harmony as the entire scene is illustrating night time, it would be good to make it deem. In addition, I had added two swans, illustrating two lovers, all shall be well, Jack shall have Jill.


2.3 Final Design with Short Rationale

Figure 5.7 - Final Design of Harmony and Unity

This is inspired by the visual research conducted on Principle of Contrast, Figure 1.3. After I redo, my contrast design and re-creating the night scene of lake, I gave myself a try on using light colour (macarons palette) to illustrate Harmony. The scene is inspired when I was a child, I went to an island with my family, there were a lot of people kayaking. Based on that, I try to colour it the scenery with colourful colours while the person kayaking is coloured in darker colour. The adding of a bird, adding more variety to this design and make the entire design more interesting. 


2.4 Feedback

Week 2: 
  • This piece looks unfinished, you are still working on it, I presume? Do use suitable colours to reflect this principle and add in some elements that spread to the sides in the background so it creates more harmony. 
Week 3:
  • Advised to create a setting, such as a sunset at the back of the house, trees around the house, illustrating a peaceful home with the assistance of analogous colour, showing not much contrast. Besides, Dr. Yip has suggested me to lessen the structure of the house. 
Week 4:
  • Sketch 5 may be better than sketch 4 to use it as the final design for harmony and unity. If wanted to improve on the overall visual impact of sketch 3, I were suggested to conduct more visual research on night scene on a lake/ harmony. 

2.5 Reflection

Looking from the top until the bottom, from nothing to a post that contain 5 weeks of knowledge and efforts, it was satisfying. Thinking of the first day I received the exercise from Dr. Yip, I was scare to create and have no idea what to create. However, after the guidance and feedback from Dr. Yip and my classmates, I have started to gain confidence and training myself to create an artwork that contains purposes and motive, as boring and unappealing design are not able to communicate with the audience. To illustrate an example, from sketching a house formed by various dimensions of triangles, until I have the courage to create a scene from my childhood memory, with using colour rather than rely on shapes to present the principle of harmony. 

General Feedback:

Week 2:
  1. I can't view the MIB so make sure you adjust the settings in your Google drive so that the document can be viewed in your blog. 
  2. Your small recaps are straight to the point and shows your basic understanding of the chosen design principles. 
  3. There is adequate visual references for each design principle you chose to design for. 
  4. It is better to provide JPEG of each of your idea exploration instead of in video format so your viewer can see your initial ideas properly, accompanied by brief descriptions for each of them. 
  5. Your final designs need to be accompanied by a short rationale for each of them.
Week 3:
  • keep up the spirit and remember  to complete within the deadline. 
Week 4
  • guidance on improving the design are given to stimulates us in producing creative artwork but details/ and very specific feedback are not provided as it might limits our creativities thus, we are encouraged to discover/ explore by ourselves. 
Week 5
  • blog has documented all the necessary items required in the brief, Dr. Yip would like to advise that I should use Fig 4.8 as my final design for Repetition as it has more character and content in it, compared to Fig. 4.10.

QUICK LINKS

Project 1: Self-Portrait
Project 2: Sense of Place 
Final Project: Visual Analysis

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30 Aug 2022 - 26 Sept 2022 (Week 1 -Week 5) Vincent Lee // 0359386 Typography // Bachelor of Design (Hons) in Creative Media // Taylor's University (TDS) Task 1: Exercises (Text Expression and Text Formatting) Instructions Exercise 1: Type Expression Exercise 2: Type Formatting Feedback Reflection Further Reading LECTURES LECTURE LIST Lecture 1:  Typo_0_Introduction Lecture 2: Typo_1_Development Lecture 3: Typo_2_Basic Lecture 4: Typo_2_Text_P1 Lecture 5: Typo_3_Text_P2 Lecture 6: Typo_5_Understanding Lecture 7: Typo_6_Screen&Print Week 1 Class Summary 1 Mr. Vinod showed us how to use the Typography Facebook group and create an e-portfolio using a YouTube video. He also gave us advice on how to succeed in his class by explaining the dos and don'ts in the Module Information Booklet. Mr. Vinod suggested that we read not only our own feedback but also feedback given to others. This ...
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